For Health Plans & Insurers

Catch hormonal transitions upstream.

80% of women experience hormonal transition symptoms. 75% never receive treatment. The result: misattributed ER visits, unnecessary referrals, and avoidable claims. MARKABLE surfaces wellness patterns that may indicate emerging needs, before they escalate.

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The largest underserved population in women's health

80%
Experience symptoms1
75%
Never receive treatment2
50-65%
Discontinue hormone therapy in year one3
0
Objective monitoring tools exist
Cost Impact

The financial case for proactive intervention

Unmanaged hormonal transitions generate avoidable claims across multiple cost categories. Here is what the numbers look like for a typical regional health plan.

Sample Scenario
Regional Health Plan, 500,000 Members
75,000
Female members aged 40-60
60,000
Affected by symptoms (80%)
45,000
Currently untreated (75%)
$81M
Annual unmanaged symptom cost
$16.2M
Potential annual savings
$765K
MARKABLE investment/year
(at $0.85 PMPM)
21:1
Return on investment
Health Equity

The access problem no one is solving.

Monitoring hormonal transitions today requires a doctor visit, a blood draw, insurance authorization, transportation, and time off work. MARKABLE requires a smartphone and 10 minutes.

"The women who need help most are the ones least likely to have access to it. Smartphone-based monitoring removes every barrier except awareness."
Lab visit requiredRemoved
Insurance pre-authorizationRemoved
Transportation to clinicRemoved
Time off workRemoved
Repeat monitoring costRemoved
Specialist availabilityRemoved
Savings Calculator

Estimate your plan's savings potential

Enter your plan's demographics below to see a custom cost avoidance estimate for proactive hormonal wellness monitoring.

Your Estimated Savings

Estimated affected members (80%)
Estimated untreated members (75%)
Annual cost of unmanaged symptoms
Potential cost avoidance (20% reduction)
ER/urgent care visits avoided
ER/urgent care savings
MARKABLE investment ($0.85 PMPM)
Estimated net annual savings
ROI Ratio:
Estimates based on Faubion SS et al., Mayo Clinic Proceedings 2023 and published health economics data. Actual results will vary.
The Platform

Three data channels. One wellness signal.

MARKABLE fuses facial biomarker analysis, cognitive performance testing, and structured symptom capture into a single longitudinal wellness profile per member.

Facial Biomarkers

AI analysis of dermal, periorbital, and volumetric patterns associated with hormonal change. Smartphone camera, ~2 min.

Cognitive Battery

Micro-tasks measuring attention, memory, and processing speed. Calibrated to functions sensitive to hormonal fluctuations. ~5 min.

Symptom Capture

70+ symptom domains with algorithm-driven pattern detection. Surfaces correlations that self-report alone cannot reveal. ~3 min.

~10 min
per member check
200-500
typical pilot cohort
3-6 mo
pilot duration
Research & Validation

Developed and tested with real data.

264
Participants in research dataset
3
Independent data channels
70+
Symptom domains mapped

Positioned as a general wellness product in accordance with FDA, MHRA (UK), and Israeli MOH guidelines. Not a medical device. Research methodology documentation available under NDA.

Questions from health plan leaders

What's the typical PMPM cost? +

MARKABLE is offered on a PMPM basis, typically ranging from $0.50-$1.50 depending on plan size and engagement targets.

How do you measure ROI? +

We track: member engagement rates, symptom burden reduction, treatment initiation rates, and claims impact. Quarterly reports provided.

Can this integrate with our care management platform? +

Yes. We offer API integration and can feed wellness alerts into existing care management workflows.

What's the business model? +

We offer flexible models including PMPM (per member per month), per-use, and pilot-based pricing. Contact us for a custom proposal based on your member population and use case.

How does this integrate with our systems? +

For initial pilots, no integration is needed. Members access MARKABLE via a web link. For scaled deployments, we offer API access and can discuss FHIR/HL7 integration pathways with your technical team.

What clinical evidence exists? +

Our platform was developed and tested on a 264-participant research dataset across three hormonal status groups. We can share our research summary and methodology documentation under NDA. Prospective validation studies are in planning.

Who owns the member data? +

The member owns their data. Health plans receive only aggregate, de-identified population insights. Individual-level data is never shared without explicit member consent.

Is this FDA-cleared? +

MARKABLE is positioned as a general wellness product for personal awareness and monitoring. It does not require FDA clearance under current guidelines for general wellness products. It does not diagnose, treat, cure, or prevent any disease.

Can we run a pilot? +

Yes. We offer structured pilot programs with defined cohorts, success metrics, and timeline. Typical pilot: 200-500 members, 3-6 months, with a dedicated success manager.

Let us build a savings model
for your population.

We'll analyze your member demographics and estimate the impact of proactive hormonal wellness monitoring.

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